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Promotional SMS service

Promotional SMS campaigns that drive action

Tell customers about your offers, new arrivals, events and seasonal sales. VASbay sends promotional SMS to non-DND numbers within the TRAI time window, to typed numbers, uploaded lists or contact groups.

  • Send to lakhs of numbers
  • Schedule for the best time
  • Personalised from Excel
  • Contact groups & imports
  • Unicode for Indian languages
  • Campaign delivery reports
Get started free Talk to sales
PromotionalHi Anoop, our Onam sale starts tomorrow! Get up to 40% off on electronics. Visit our nearest store.
PromotionalNew batch for spoken English starts 1 Nov. Seats are limited – call 98XXXXXXXX to book.
9–9send window
Non-DNDnumbers
CSVreports

Run SMS campaigns that people read

Almost everyone reads their SMS. Keep your message short, clear and useful, and send it when customers can act on it.

Offers & sales

Festival sales, discount codes and clearance offers for your customer base.

Launches

New products, new branches, new courses and new menus.

Events & invites

Invites for store openings, exhibitions, webinars and admissions.

Scheduling

Prepare the campaign today and send it on the right day and time.

Personalisation

Add each customer’s name or details from an Excel file to every message.

Campaign reports

Track delivery per campaign and export the numbers for your follow-up.

Tips for better promotional SMS

  1. Say who you are. TRAI requires your brand name in every template, and customers trust messages they recognise.
  2. Lead with the benefit. Put the offer in the first line: “Flat 30% off till Sunday”.
  3. Give one clear action. A link, a phone number or a store address – not all three.
  4. Pick the time. Late morning and early evening usually work well. Promotional SMS are only delivered between 9 AM and 9 PM.
  5. Keep lists clean. Remove duplicates and numbers that asked you to stop.
Promotional SMS use numeric sender headers and need a promotional (marketing) template on DLT. For OTPs and alerts, use the transactional route instead.

Frequently asked questions

A promotional SMS markets a product, service or offer – for example a sale, a launch or an event invite. It is delivered only to numbers that are not registered on DND (Do Not Disturb).
TRAI allows promotional SMS between 9 AM and 9 PM. Schedule your campaign inside this window so it is delivered on time.
No. DND numbers do not receive promotional SMS. If the message is a genuine service update, use an approved transactional template instead.
Yes. Every SMS in India, including promotional SMS, must match a template registered on DLT and carry your brand name.
Yes. Import an Excel, CSV or text file into a contact group, then pick the group in Compose SMS. You can also untick some numbers before sending.

Ready to send your first message?

Create a free VASbay account, register your DLT details and start sending in minutes. Our team helps you with sender IDs and templates.

Create free account +91 74060 24025